"What if"
TikTok Maps
Designing a native maps experience for the 40% of users who treat TikTok as a search engine.
Role
Product Designer
Timeline
2 Days
Context
I use TikTok as a search engine for local discovery which include finding restaurants, activities, and events across New York City and, most recently, planning my November trip to Japan using the favorites feature as an itinerary. I'm part of a larger pattern: 40% of TikTok users now use the platform as a search engine, with over half of Gen Z users exploring new places and experiences through the app.
Problem
TikTok lacks native map integration, forcing users like me to jump between apps. This friction became my design opportunity.
Solution
A map experience that displayed previews based off video location metadata and metrics
Research
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