Education
Rutgers University - B.A in Information Technology & Informatics
September 2021 - May 2025 | GPA 3.52
Human-Computer Interaction, Web Design, Advanced Web Design Technologies, Structure of Information, Creativity Innovation and Entrepreneurship, Applied Research in Information Technology
Experience
Allervys
January 2025 - May 2025 | School Project
Proactively ran on-site guerrilla interviews with 3 fast-casual managers after 22 cold-email attempts stalled, uncovering 0 % use of dedicated food-safety software, sub-15-hour formal training at one location, and recent contamination incidents at 2/3 stores.
Translated research into a Figma prototype with 3 key flows like real-time incident alerts, ingredient/allergen lookup, multi-camera dashboard, and backed it with 2 personas, and a business-model canvas that links UX decisions to legal-risk KPIs.
Scripted and produced a 2 min 30 sec demo video plus a 5-minute deck that framed the enterprise GTM strategy, earning top-project recognition from professors and showcasing polished storytelling.
TikTok Maps New Brunswick, NJ
February 2025 | Personal Project
Prototyped a map-based TikTok discovery feature in Figma using TikTok’s design system, inspired by Gen Z’s use of the app as a search engine for food and activities.
Designed filters for content type (e.g., food, attractions) and enhanced video-map clarity with contrast-aware UI elements.
Grounded concept with behavioral data from Google and NYT reporting: 40% of young users preferTikTok/Instagram over Google Maps for local search.
Innovation, Design, and Entrepreneurship Academy at Rutgers
May 2023 - August 2023 | Web Designer
Led the website redesign for Lazos America Unidas, a Mexican nonprofit, conducting stakeholder interviews and developing a user-centric site structure and visual system.
Delivered a fully redesigned WordPress site and design documentation, while aligning with accessibility standards and the organization's community-focused goals.
Note: Final live site may no longer reflect original design due to client-side edits post-handoff.
Community
Rutgers Creative X
June 2023 - May 2025 | Co-President, Event Director
Led the website redesign for Lazos America Unidas, a Mexican nonprofit, conducting stakeholder interviews and developing a user-centric site structure and visual system.
Delivered a fully redesigned WordPress site and design documentation, while aligning with accessibility standards and the organization's community-focused goals.
Note: Final live site may no longer reflect original design due to client-side edits post-handoff.
Skills
Figma | Figjam | Webflow | Framer | Adobe CC | Adobe Photoshop | Qualtrics | Otter.ai | Citrix | HTML/CSS/JS | Usability Testing | A/B testing | Customer Discovery | User Interviews |